Web Survey Bibliography
Explains that, although social media measurement (SMM) is a useful research tool that yields powerful results for market researchers when combined with insights from traditional sources, such as surveys, it has certain limitations and cannot yet replace current research practices. Reports the results of experiments to examine social media in marketing research which used SMM and Worldwide Web based interviewing on two very different topics (to control for the content area), using the same keywords to look at similarities and differences in the data obtained. Tested the working hypothesis that the more focused or narrow the population, the more similar the results from both methodologies should be, and examined two specific types of questions: spontaneous words or issues associated with the topic to see if they match with occurrence measures in SMM; and positive-negative opinion questions on keywords associated with a brand or an issue to see if they match with ratings provided by SMM. Notes that the survey was undertaken online with English-speaking Canadians from the LegerWeb panel, and examined two different topics, a traditional brand usage and attitudes type challenge (individual on-demand coffee makers), and a public opinion measurement (the Canadian gun registry). Reveals that, in both instances, it was found that SMM provides additional and helpful information. Concludes that, on the basis of these findings, SMM is believed to be a very useful tool that yields powerful information, but it does not replace current research practices and should be treated as another tool in the researcher's tool kit.
Emerald (abstract) / (full text)
Web survey bibliography - Canada (100)
- Thinking, Planning & Operationalizing Empirical Mixed Methods Research Design; 2012; Ruhi, U.
- Designing and Doing Survey Research; 2012; Andres, L.
- The cost-effectiveness of cash versus lottery incentives for a web-based, stated-preference community...; 2012; Gajic, A., Cameron, D., Hurley, J.
- What is Probit; 2011
- Survey Data Quality Provisions in Statistics Canada E-Questionnaire Solution: Retrospective and Perspectives...; 2011; Abiza, Y.
- Developing Electronic Questionnaire Guidelines: Issues and Challenges in a Changing Environment; 2011; Cote, A.-M., Kelly, P., Lawrence, D.
- Canadian online panels: Similar or different?; 2011; Chan, P., Ambrose, D.
- How far is too far: Traditional, flash and gamification interfaces, and implications for the future...; 2011; Puleston, J., Malinoff, B.
- The Evolution of Edits in the Canadian Census of Population Online Questionnaires; 2011; Laroche, D.
- Innovations in survey sampling design: Discussion of three contributions presented at the U.S. Census...; 2011; Opsomer, J.
- Adaptive network and spatial sampling; 2011; Thompson, S. K.
- Apples and oranges: does a web survey produce similar results to social media tracking?; 2011; Bourque, C., Hobbs, R., Hilaire, D. S.
- Preferences, intentions, and expectation violations: A large-scale experiment with a representative...; 2011; Bellemare. C., Kroeger, S., van Soest, A.
- Nonsampling errors in dual frame telephone surveys ; 2011; Brick, J. M., Flores Cervantes, I., Lee, S., Norman, G.
- Accounting for the effects of data collection modes in population surveys; 2010; Huang, Y. C., Thompson, M. E., Boudreau, C., Fong, G. T.
- From Buzz to Biz: Social Media Research for Results; 2010; Pettit, F. A.
- The Rise of Survey Programming Automation as an Alternative to Outsourcing; 2010; Ahmed, A. S., Guyer, L.
- Sexy Questions, Dangerous Results? - Exploring the Impact of Rich Media Question Formats in Online Survey...; 2010; Malinoff, B.
- Statistics Canada's Process Automation of On-line Survey Development and CATI Data Integration; 2010; Dubois, M.-A.
- Statistical foundations of cell-phone surveys; 2010; Wolter, K., Smith, P., Blumberg, S. J.
- Methods for oversampling rare subpopulations in social surveys; 2009; Kalton, G.
- Can we make official statistics with self-selection web surveys?; 2009; Bethlehem, J.
- Best practices in mobile research; 2009; Zahariev, M., Ferneyhough, C., Ryan, C.
- Internet-based surveys and urban design education: A community outreach graduate project in Redding,...; 2009; del Rio, V., Levi, D.
- Recruiting Probability-Based Web Panel Members Using an Address-Based Sample Frame: Results from a Pilot...; 2009; DiSogra, C., Callegaro, M., Hendarwan, E.
- Can a moral reasoning exercise improve response quality to surveys of healthcare priorities?; 2009; Johri, M.
- The Multi-Modal Future of Mobile Research: A Holistic Viewpoint; 2009; Cameron, M. R.
- Design Variations in Adaptive Web Sampling; 2008; Vincent, K. S.
- Effects of Pre-coding Response Options for Five Point Satisfaction Scale in Web Surveys; 2008; Callegaro, M., Wells, T., Kruse, Y.
- Enhancing the Travel Survey Process and Data Using the CATI System ; 2008; Morency, C.
- Between random samples and online panels; 2008; Crassweller, A., Rogers, J.
- Use of a website to evaluate quality of work-life and quality of life among community workers helping...; 2008; Dupuis, G.
- 2006 Canadian Census Internet Mode Effect Study; 2008; Grondin, C., Sun, L.,
- Web survey and representativeness: Close to three in ten Canadians do not have access to the Internet...; 2007; Bourque, C., Lafrance, S.
- ONLINE DATA COLLECTION – SOLUTION OR BAND-AID?; 2007; Crassweller, A., Williams, D., Thompson, I.
- An Approach to Compare Online Survey Generating Tools; 2007; Zhang, J., Zhao, N.
- Internet and written respiratory questionnaires yield equivalent results for adolescents; 2007; Raat, H., Mangunkusumo, R. T., Mohangoo, A. D., Juniper, E. F., Van Der Lei, J.
- A short introduction to usability in online surveys; 2006; Kaczmirek, L.
- Understanding the question-answer process; 2004; Bradburn, N. M.
- Achieving high response rates on web-based surveys of post-secondary students; 2003; Nichols, L. B., Ghadialy, R.
- Design implementation of a Multimode Web Survey; 2003; Wine, S. J., Cominole, M. B., Carwile, D. S., Perry, K.
- Partnering with a Newspaper to Assess Community Opinion Online; 2003; Downs, E. P., Lindley, A. M.
- Implementing a Web Survey Administration System at the GAO; 2003; Feldesman, A. G.
- Using Internet-Based Surveys With Physicians, What Works and What Doesn't Work; 2003; Schneiderman, M., Thran, S., Adams, C., Lerner, B.
- Using RGI (Respondent Generated Interval) to gather factual information in a web survey; 2003; Lusinchi, D.
- Can What We Don’t Know (about “Don’t Know”) Hurt Us?: Effects of Item Non-response...; 2003; Krosnick, J. A., Behnke, C. S., Lafond, C. R., Thomas, R. K.
- Visual Analog Scales: Do they have a role in the measurement of preferences for health states?; 2001; Torrance, G. W., Feeny, D., Furlong, W.
- Panel Bias from Attrition and Conditioning: A Case Study of the Knowledge Networks Panel; 2001; Clinton, J. D.
- Complementary and alternative medicine use by patients with inflammatory bowel disease: An Internet...; 1999; Meddings, J. B., Hilsden, R. J., Verhoef, M. J.
- World-Wide Web survey research made easy with WWW Survey Assistant; 1997; Schmidt, W. C.